Crafting Visual Narratives for Impactful Brands
STUDIO SERVICES
PACKAGES
Are you an agency in need of reliable and skilled design support? I offer flexible contract options to integrate seamlessly with your team.
Agency
Contracts
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This flexible option is perfect if you're looking to start small, need specific design assets, or want to enhance an existing brand. You can pick and choose exactly what you need.
Add-Ons
& One-Offs
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Ideal for those who need a streamlined approach to establish their core brand identity quickly. This package delivers essential elements for a solid foundation.
One Day Identity
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I help businesses and individuals bring their vision to life through thoughtful and impactful design. Whether you're launching a new brand, refreshing an existing one, or need specific design assets, I offer a range of services tailored to your needs.
The Full
Brand Identity
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Add-Ons
& One-Offs
This comprehensive package is perfect for new businesses or those looking for a complete brand overhaul. It's designed to cover all your bases, ensuring a strong and cohesive brand launch.
McKenna's portfolio features impactful designs for a wide range of clients, from Hudson Valley and Charleston small businesses to those in higher education, healthcare, and hospitality. Her experience in creative and marketing agencies has sharpened her skills in guiding clients to craft and communicate powerful brand stories. Currently, as an independent designer she focuses on building cohesive and impactful brand identities that make an impression.
Specializing in brand identity and illustration, she combines creativity and strategic thinking on every project. Her journey started with a BFA in Graphic Design from SUNY New Paltz, followed by a key role shaping the visual identity of the 21st annual Woodstock Film Festival, where she led creative direction for festival branding and marketing.
Brand Identity
Illustration
Typography
Lettering
Visual Communication
Web Design
UI/UX Design
Animation
EXPERTISE
THE PROCESS
Are you an agency in need of reliable and skilled design support? I offer flexible contract options to integrate seamlessly with your team.
Agency Contracts
Flexible Engagements
Book me for a month, three months, or on a project-by-project basis—whatever your agency needs.
Dedicated Support
Gain a committed design resource to help you meet project deadlines and client expectations.
OFFERINGS
This flexible option is perfect if you're looking to start small, need specific design assets, or want to enhance an existing brand. You can pick and choose exactly what you need.
Add-Ons & One-Offs
Custom Illustrations
Merchandise Design
Marketing Collateral (e.g., flyers, brochures, social media templates)
Pitch Decks & Presentations
Brand Strategy Consultation
OFFERINGS
Delivery
Discovery
Design
PACKAGE DETAILS
Ideal for those who need a streamlined approach to establish their core brand identity quickly. This package delivers essential elements for a solid foundation.
One Day Identity
Logo Concepts
2 initial logo concepts, with 1 round of revision.
Logo Variations
Your primary and secondary logo.
Color Palette
A curated selection of brand colors.
Typography Selections
Recommended fonts for your brand.
Comprehensive Brand Guide
A concise guide outlining the essential elements of your brand's visual identity.
INCLUDES
Are you an agency in need of reliable and skilled design support? I offer flexible contract options to integrate seamlessly with your team.
Agency Contracts
Flexible Engagements
Book me for a month, three months, or on a project-by-project basis—whatever your agency needs.
Dedicated Support
Gain a committed design resource to help you meet project deadlines and client expectations.
OFFERINGS
This flexible option is perfect if you're looking to start small, need specific design assets, or want to enhance an existing brand. You can pick and choose exactly what you need.
Add-Ons & One-Offs
Custom Illustrations
Merchandise Design
Marketing Collateral (e.g., flyers, brochures, social media templates)
Pitch Decks & Presentations
Brand Strategy Consultation
OFFERINGS
This comprehensive package is perfect for new businesses or those looking for a complete brand overhaul. It's designed to cover all your bases, ensuring a strong and cohesive brand launch.
The Full Brand Identity
Logo Concepts
3-4 initial logo concepts to choose from, with 2 rounds of revisions to perfect your selection.
Logo Suite
Your primary logo, secondary logos, and submarks for versatile application.
Brand Color Palette
A carefully curated set of colors that evoke your brand's personality.
Typography Selections
Expertly chosen fonts for headlines, body copy, and various applications.
Visual Elements
Custom background textures, patterns, or a unique brand illustration to enhance your visual identity.
Full Comprehensive Brand Book
A detailed guide outlining your brand's mission, vision, values, personality, and usage guidelines to ensure consistency across all platforms.
INCLUDES
